
Where the cats are
National Geographic
In 2009 Dereck and Beverly Joubert, then National Geographic Explorers-in-Residence, brought the National Geographic Society a challenge: protect Big Cats in the wild before it was too late. The Society co-founded the Big Cats Initiative with Dereck and Beverly that year, and the Jouberts announced the program on the Today Show in October 2009.
For 13 years the Big Cats Initiative funded field projects designed and run by people living among Lions, Leopards and Cheetahs. Dereck Joubert writes that a study commissioned through the program, showing where Lions had been 15, 10 and 5 years before and where those trends would take them, became the blueprint for Great Plains Conservation.
Great Plains
National Geographic handed the Big Cats Initiative to Great Plains Foundation in 2022, bringing all of the Jouberts’ management of conservation and community work under one roof. With 1.5 million acres of wild Africa to protect, the Jouberts had relocated Rhino from the poaching pressure in South Africa through Rhinos Without Borders and kept rangers in the field through the pandemic with Project Ranger.
The Big Cats Initiative came with a record to build on: more than 150 grants for research and field projects in 28 countries, credited with easing the threats to almost 3,000 Big Cats. On ground, that meant 13,000 snares pulled out of Big Cat country and 2,000 livestock enclosures, built so a family’s cattle stay safe through the night and a Lion lives to see the morning.
Great Plains Foundation carries that work on with the people who share the land with the cats. Along the northern Okavango, the warning on a herder’s phone gives the Lion’s name, one the community chose, and how far away that Lion is.












